YAHSAT LAUNCH

BE WITH YAHSAT

We were asked to come up with a creative invitation, dm and digital and TV campaign for the launch of Yahsat’s latest communication satellite, ‘Al Yah 2’. The satellite launched in 2012, offers YahClick services – providing high-performance satellite broadband for homes and businesses in the Middle East, Africa, Central and South West Asia. Its broadband coverage extends throughout rural and remote areas.

THE IDEA

‘Be with Yahsat’ is an interactive visualisation and live simulation of their satellite’s journey into the space. It shows real time location of the satellite and the galaxy around it, as it launches itself in the orbit. To create a memorable live experience, even for people who cannot attend the actual launch, we built world’s tallest scrollable microsite of 117,500,000 Ft. People could take a virtual journey along with the satellite, as it zoomed through the altitude to its destination in the orbit. All just at the drag of a mouse.

EXECUTION

For the microsite, Webgl technology and 3Js were combined with real time 3d graphics and coding shaders for the stars, earth and the satellite to create a real simulation of the actual spacecraft. A HERO4 GoPro camera fitted on the rocket provided live footage and images of the space and earth from above. One could spin round the galaxy and zoom in on the stellar space. While a brief description on the stars and an interactive documentary showed the coverage and told a story of Yahsat.

The TV ad showcased how Yahclick will provide hi-speed broadband services and empower hard to reach rural areas across Middle east, Africa and Asia.